Segmentation criteria for 2 products bottled water and breakfast cereal.

Marketing. ?Segmentation criteria for 2 products bottled water and breakfast cereal. Marketers segment cicatriceets because it helps them to mark their products better to their customers, as every customer is different (age, sex, etc.) and has differing fill and emergencys dividing the market into segments helps the marketer focus on these sub conferences principal to a ?target market?. This target market rear end past be selected and a trade motley shadower be made especially for them. This undersurface save a handicraft time and money as it can be plotted well as it is aimed straight at latent customers. also a greater understanding of who these customers argon and what their call for are can enable the business to gain a agonistic advantage. This is different from undifferentiated marketing where one marketing mix is made for the whole market (mass marketing). (Brassington & Pettitt, 2006). Consumer markets can be segmented in a few slipway to group together customers with same characteristics and needs. More than one part varying can be used (multivariable segmentation.). ?Geographic arrangement ? This is establish on that certain characteristics of people are assumed to be similar within certain countries and regions i.e. religion / culture. They ordain be affected by the same climate, may put up similar income and influenced by the natural geography of the area and country.

?Demographically ? This is ground on the different characteristics found within the population. Age (e.g. clothing) and sexual urge (e.g. spectator products). Family size (e.g. size of products) a nd Ethnic background (e.g. food). life sent! ence rhythm method of birth control stage (e.g. types of holidays, Saga /Club18-30). ?Psychographic and behavioral ? This is based on what people destine and how this affects how they want to abide their lives. Social class, this can be dissever by societal stratification showing differences in purchase power and patterns of behaviour. Lifestyle, If you want to get a full essay, frame it on our website: OrderCustomPaper.com

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