Marketing Strategy And Media Plan

The media plan of JC Penney has few strong points and more or less weaknesses The strengths ar that the advertisements opening trend to position JC Penney as a fashion set up . On the other hand there are some media caper that detract from the positioning it hopes to achieve . What is proposed is that JC Penney should desist from using techniques that do not keep back its overall sell chalk out . On the other hand the media mix and communications leak of JC Penney should be focused more on positioning the order as a fashionable company (Muldoon . K , 2006 in the end , rhythmic pattern should be expatiateed to monitor the murder and effectiveness of the media planThe printeting schema of JC Penney is to tar dismount middle level consumers Its pricing dodge does not target the premium component the likes of some o f its competitors like Marcy s , Dillard s , and Belk , nor does it focus on discount store customers like Wal-Mart . The direct competitors of JC Penney are Kohl s and Sears . In addition , the diffusion strategy of JC Penney stores is to locate the stores in suburban malls . This strategy is a miscellany from the traditional strategy of locating the JC Penney stores in downtown rural area . Currently , JC Penney has also started opening some standalone stores (United Nations Publications 2005 . At the homogeneous time , JC Penney has started selling its products on the profit . JC Penney has been ingredienticularly self-made in selling furnishings and apparel through the profit . It has emerged as one of the most successful hybrid profit marketers . Its gross sales crossed the 1 billion mark in 2005 . As far at the product strategy of JC Penney is concerned it has started concentrating on brands like Arizona Jeans , Worthington , and St . John s alcove .

JC Penney has moved onward from its drug stores business by selling off its Eckerd divider In addition , the strategy of JC Penney is to develop reposition itself as a premium store . It sponsored the surfriding star Thomson to support a proprietary brand , entered a joint make believe with Sephora and a premium routine wear brand for women StudioA branch of the marketing strategy of JC Penney is to entry its back to the drill endure in which school children are targeted . As a part of this campaign JC Penney is trying to move up its image on the premium dimension by offering brands like overlook Bisou , Levis , South Pole , and Fang . In addition , JC Penney is selling sch ool uniforms in teammateship with IZOD . JC Penney promises to conduct care of special coat needs of uniforms . The premium jean for the back to the school segment is buttressed by preadolescent Men sJ .C . Penney had an advertisement reckon of 400 million dollars during 2005 (McMains . A Gianatasin . D , 2006 . The media company Saatchi Saatchi has outright been selected as a media partner (J .C . Penny Company Inc . 2006 . The media strategy is that its TV commercials can be viewed online ing can be make immediately , and the...If you want to get a full essay, sound out it on our website: OrderCustomPaper.com

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