Customer Relationship Management

Introduction The case discussed in this assignment is a re all(prenominal)y raise one. It is of Mr. Nasser, who has in him the spirit of entrepreneurship combined with a madness for harmony. Having graduated in medical specialty, and with experience of working in US, Nasser returns to Oman to hire his Dreamz untrammeled and to make use of the current trends and opportunities in the local commercialise to bring forward music. It is in addition mentioned that the issue of music is a irritable one with some sections of the society terming it as a proscribed and hence he must be very advertent in marketing his activities. Q.1. Develop a day-dream and commission tilt for Dreamz Unlimited. According to Johnson, Scholes and Wittington (2006), a vision press outment or strategic intent is the desired future state of the face It is an aspiration around which a strategist, might seek to focus on the attention and energies of members of the organisation. A mission is a general formulation of the over every(prenominal) purpose of the organisation which ideally is in chore with the value and expectations of major stakeholders and concerned with the scene and boundaries of the oganisation. It is sometimes referred to in terms of the apparently simple just now challenging question, what line of business are we in?

Thus, a mission statement explains what the cheek does, for whom and the benefit. A vision statement, on the other hand, describes how the future willing look if the organization achieves its mission. establish on the above definition, the visi on and mission statement net be as on a lo! wer take aback: Vision: To fix the joy of music to people of all ages and nationalities in Oman in tune with the cultural values. Mission: To set out around rise to a new industry of marketing music in Oman in line with its cultural values and to bring variety of best music to the musical venues at clean prices thus generating maximum value for the customers as also to promote and support local musicians and giving them a weapons platform to perform. Q.2....If you necessity to get a full essay, order it on our website: OrderCustomPaper.com

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